The very best content happens when we write for a single individual person instead of a mass of people or groups. Like any writer, we want to be popular.
We want to be read by as many people as possible.
But the only way to do that is to connect with one person. Before you write anything — whether it’s a social media post for a brand or a first-person essay or a movie review — ask yourself, ‘Who am I writing for?
Stuffing content full of keywords generally doesn’t achieve this task.Request a Free Audit
With modern search engines relying more on Latent Semantic Indexing, talking to an individual remains critical.
Writing to an individual ensures a clear delivery message and let’s writers connect with the reader in a more personal way. Engagement with content increases dwell time and leads to higher rates of action.
Individuals have networks. These networks thrive on shares and comments. Asking users for comments against your position may increase this on-page signal for your content… leading to higher promotion
Plenty of benefits exist for this method. So the question becomes, who are you writing for today?